A NEW CHAPTER IN SUN VALLEY’S WEDDING SCENE
Unveiling Julietta Bridal and Welcoming Alpen Joy Events
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Sun Valley, Idaho, known for its stunning mountain ranges and tight-knit community, serves as the picturesque backdrop for Julietta Bridal, a bridal sanctuary created by entrepreneur Allison Jadallah. Allison’s passion for fashion and love for weddings blend seamlessly with the beauty of the Wood River Valley, inspiring her to transform the former Manor House Bridal into a haven for brides seeking the perfect gown and an unforgettable bridal experience.
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Allison’s connection to the Manor House was personal. In 2021, she purchased her wedding gown from the boutique and instantly fell in love with its charm, experience, and style. “Now that I’m in the industry, I feel like I was always meant to do this,” reflects Allison. Her childhood fascination with clothing and design, matched by memories of dressing up with her mother, sowed the seeds of a lifelong passion that eventually blossomed into Julietta Bridal.
“For many brides, what you wear is the cornerstone of the wedding,” says owner and curator Allison. “It’s the thing that will be photographed the most, the keepsake you’ll pass on to the next generations, and it sets the tone for almost every design choice a bride will make. I love feeling like I am part of that decision and honored that brides trust our store to help them find the dress of their dreams.”
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Styling & Creative direction: Allison Jadallah, owner of Julietta Bridal Photography: Halsey Pierce Jewelry: Naifeh Fine Jewelry Makeup: Makeup by Meredith Studio: Idarado Staging: Studio 11 Staging Gowns by: Moniquel Huillier, Ines Di Santo, Justin Alexander, Savannah Miller, and Mark Ingram |
“When they leave, they have our direct number,” Allison emphasizes. “Even if they don’t find their ‘Yes’ dress, it’s crucial that they have the best possible experience.”
Allison’s commitment to providing exceptional service and personalized support ensures that every bride who walks through her doors feels valued and cherished, regardless of the outcome of their search. Understanding that every bride is unique and requires a personalized experience, staying ahead of bridal trends is essential. Allison is deeply immersed in the world of weddings. “I’m obsessive about looking at what’s new and forecasting what’s coming,” she shares. From attending New York Bridal Fashion Week to following bridal in!uencers on Instagram, Allison ensures that Julietta Bridal’s collection re!ects the latest styles while maintaining a timeless appeal. As Julietta Bridal expands and rebrands into a larger space, Allison envisions a future where the boutique becomes a cherished staple of the Wood River community.
“I want every bride to have the experience of a lifetime”
Allison expresses.
Her vision extends beyond offering exquisite gowns. It’s about creating lasting memories and helping every bride feel confident, celebrated, and beautiful on her special day.
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ALPEN JOY EVENTS
As Julietta Bridal welcomes the community, Allison has partnered with local event planner Tiffany Berger of Alpen Joy Events to host a launch event in June 2024. Tiffany, whose expertise lies in creating magical wedding moments, is known for her unmatched dedication to hospitality and intimate gatherings. Together, they aim to integrate Julietta Bridal and Alpen Joy Events into the fabric of Sun Valley. The partnership embodies Allison’s commitment to fostering connections and celebrating love within the community. The launch event promises to be a testament to the values of dedication, engagement, and lasting memories that Julietta Bridal and Alpen Joy Events represent.
Having spent more than 25 years immersed in product development, including roles at Nike, Tiffany gained invaluable experience in team leadership and global business
dynamics. Inspired by her passion for creating seamless events, she embarked on a new journey five years ago, learning the ropes under the mentorship of Heather Minor.
In choosing the name Alpen Joy Events, Tiffany drew from her personal roots and aspirations. “Alpen” reflects both the mountainous landscape of Sun Valley and her German
heritage, while “Joy” embodies the happiness and delight she seeks to bring to her clients’ events, a sentiment close to her heart as it’s also her middle name.
Tiffany Berger |
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For Tiffany, the experience and customer service are always top priorities. She’s all about making your special day one to remember forever and is always willing to go the extra mile to ensure that your event is as unique and exceptional as you are. With a big heart and a lot of enthusiasm, Tiffany listens, then curates your event and guides you through every step of the planning process, making sure your dreams become beautiful memories—from the very first chat to that heartwarming toast on your big day.
Tiffany’s meticulous attention to detail, combined with her relaxed demeanor, ensures that every occasion is filled with magic. For her, event planning isn’t just a task—it’s an opportunity to create unforgettable relationships and moments that will be treasured for a lifetime.