In the picturesque wedding destination of Sun Valley, Idaho, lies a bridal boutique that epitomizes both style and grace. Formerly known as Manor House Bridal, the shop recently underwent a transformation, emerging anew as Julietta Bridal. Behind this rebranding is Allison Jadallah, a visionary entrepreneur passionate about celebrating local talent and creating unforgettable wedding experiences. Allison’s bridal stylist, Christine Young, has been in the business since the age of 14 and is an expert on the brands Julietta represents. This well-appointed duo will work to ensure that every bride gets the fairytale experience they have always dreamed of.
The transition from Manor House Bridal to Julietta Bridal signifies more than just a change in name; it represents an evolution in the store’s identity and ethos. Allison’s vision for Julietta Bridal is deeply rooted in her love for Sun Valley’s rich history and her journey through the world of fashion. Inspired by the classic glamour of old Hollywood movies and the timeless elegance of style icons like Audrey Hepburn, Allison sought to infuse her boutique with a sense of nostalgia and sophistication.
The decision to rename the store in honor of her grandmother, Julietta, reflects Allison’s deep connection to her family roots. Growing up surrounded by her grandmother’s creativity and talent with a needle, Allison developed a love for styling and fashion that eventually led her to the world of bridal couture. By paying homage to her grandmother, Allison honors her legacy and imbues Julietta Bridal with a palpable sense of warmth and familial love.
|
|
Julietta Bridal also stands as a testament to Allison’s commitment to supporting the local community. From the outset, Allison has made it her mission to collaborate with and uplift local vendors, creating a vibrant network of wedding professionals known as the Sun Valley Wedding Vendor Collective. Events like Julietta Bridal’s opening showcase provided a platform for these talented artisans to demonstrate their creativity and contribute to the magic of weddings in Sun Valley. “In addition to launching the brand and its new location (at 360 North Leadville, Ketchum, Idaho), the goal of the event was to display all the different talent and incredible options available to brides considering planning a wedding here,” says Allison. Furthermore, by establishing initiatives like the year-round discount for local workers and donating gowns to community organizations, Julietta Bridal continuously gives back to the community that has embraced and supported it.
Julietta Bridal endeavors to be inclusive and accessible to brides of all backgrounds and budgets. Allison understands the importance of offering a diverse range of options, from couture gowns to affordable selections, ensuring that every bride who walks through her doors feels valued and celebrated. “We have gowns that range from $1,200- $12,000. I talked to many other boutique owners in different cities when I opened. One who was in a large city said to me, ‘You can’t be everything for everyone. Find your niche, and you’ll be more successful.’ At first, I thought that was so logical. But as my first year came to a close, I felt like that advice didn’t apply to me. We’re not in a large city with dozens of other stores just a stone’s throw away. We have brides from all over the country visit us for weddings all over the world. We have to have a little bit of everything for everyone.”
|
|
|
Looking to the future, Allison envisions Julietta Bridal as not just a bridal shop but a cornerstone of the Sun Valley community. “My vision is quite simple. I want the store
to be successful and lasting in Sun Valley. I want brides to know they can find couture in Idaho and save the plane ticket to New York or LA. I’ve been able to have exclusivity with a lot of our designers,” she shares. “With these collections, we’re the only store in Idaho, if not the whole Rocky Mountain region. I want every bride to feel like she has the experience of a lifetime and is never rushed, uncomfortable, or pressured.”
With plans to expand the store’s offerings, including bridesmaid dresses and styling services, Allison aims to create a one-stop destination where every aspect of the wedding journey is catered to with care and expertise. In addition, the new offerings will include men’s suits and tuxedo rentals, as well as a selection of evening wear for wedding guests and mothers. Her ultimate goal is to provide brides and their entourages with an experience of a lifetime filled with joy, excitement, and the enduring magic of Sun Valley.
|
|
|
Photos by Melanie Dunn Photography